New Music: Big K.R.I.T. x 9th Wonder “Reign On”

As part of Crown Royal’s new campaign, 9th Wonder and Big K.R.I.T. rework the O’Jays classic tune. The song is said to appear tonight during the Miami Heat vs. OKC Thunder game tonight on TNT. Above is a video of how the track came together.

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  • epinz

    Krit is that fuckin dude!!

  • 4evaFaded

    When krit got a classic sample he always does it justice reign on krizzle!

  • RappersDon’t WrapUp

    Ashanti and Dange-Russ Rose territory…LMAO 🙂

  • Mo

    Dope. Krizzle stays consistent.

  • JustMyOpinion

    A breath of fresh air. Nice track, I see that TRUTH google talk helped.

  • ess

    Always nice to hear some new krit

  • That Guy

    Krit is in fact that dude but he did not show it on this song. If you think otherwise I challenge you to recite a few bars that are on a par with his usual standard.

  • Reblogged this on The Music Business Revisionist.

  • ess

    @ “that guy”.. yea ur right, krit is goin pretty basic on this compared to what we are used to..

    also, after a few listens it sounds like krit’s voice is sped up juuuuust a tad.. and it’s messin with me..

    i still think it’s a pretty good track tho none the less..

  • epinz

    @ess @that guy…its a song for the nba and crown royal. He gotta dumb it down cuz it has to appeal and the song has to get cleared. Im sure the nba doesnt want “2000 and beyond” or “sookie now” playin as they theme lol

  • epinz

    If u want real krit, listen to that new slim thug. Krit boddied his verse. And on the joey badass track

  • epinz

    Just seen this song used in a commercial during first take lol

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