Tyler On Mountain Dew Ad Removal


After Mountain Dew pulled Tyler, The Creator’s ad for promoting racial stereotypes, Tyler spoke on the matter with Billboard. Honestly, I want to hear what Felicia the Goat has to fuckin’ say.

I guess people are claiming that it’s racist, which… you know, that wasn’t even portrayed in that commercial, there’s no type of hate being portrayed in that work of art at all — which I’m confused by. But this older black dude, Dr. Boyce Watkins, I guess he found it racist because I was portraying stereotypes, which is ridiculous because, one, all of those dudes [in the line-up] are my friends. Two, they’re all basically in their own clothes. It was originally supposed to be just two dudes, but Garrett from Trash Talk came with his friend and other people had showed up, so I just put all of them in that line-up, if you really wanna know the truth. Three, no [commenters] saw that commercial and said, this is racist. Everyone either said, “Wow, this is ridiculous, it’s a goat talking,” or they said, “Wow, this is the dumbest, why would they even make this?” So for [Watkins] to nitpick and notice that, clearly shows his state of mind is on some other sh– that I can’t comprehend, for him to actually sit there and for him to notice that it’s all blacks [in the lineup]. That wasn’t my intention.

It was crazy. It’s a black guy making this, and if it’s so racist and feeding into stereotypes, why in the first commercial that goes along with it, is there a black male with his Asian wife? In the second commercial, it’s a black male with a professional job as a police officer listening to hardcore rock music — which supposedly the stereotype is that black people don’t listen to that. The stereotypes are what I’m confused on, no one was even thinking about that. I was focused on that first zoom shot over their shoulders. That’s what I was stoked on. You know why? Cause I like film, and I like directing, and that’s where my heart was set. I wasn’t thinking, “Oh, let’s use all black [people]” or whatever. I wanted to use my friends. You know why? ‘Cause I don’t like using other actors. You can look at every one of my videos, and my friends are always in it. Saying that I’m racist — every video I got, Lucas is in it! He’s a little scrawny white kid. So what is this dude talking about?

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  • joe montana

    lol dude complaining about stereotypes yet is the one pointing them out

  • Nathaniel

    boyce watkins played himself. he took the commercial way out of context. as an older brother, he should wise up to talking to rappers, instead of about them. telling on them to institutions that aren’t there to be moral compasses, nor to care about what the interests of the black community are. he’s learned absolutely nothing from jesse jackson, c. deloris tucker, dionne warwick, and countless other “prestigious” black people’s failures to do this shit the right way. and with all that hanging around farrakhan he’s been doing, obviously he’s learned little to nothing. that article he wrote was ridiculous. and thus, the generation gap widens… because of thought patterns like this.

    shout out to tyler.

  • Ok

    Thank u for updating ur shitty ass mobile site u fucking faggots
    6/18 yeezy season



  • Slim Baller

    Fuck this wack asshole

  • yeaHOE

    “his mind is on some other shit that I can’t comprehend”


  • Jacob

    guys the mobile site fucking sucks now, no one has ever been happy about a webpage update and things were just fine. There was no reason for you guys to update it


    out of context, this might be one of the most racist commercials i have ever seen. that being if mountain dew directed the commercial, and there were no previous commercials, but knowing tyler the creator directed it, and it is a follow up to other commercials it’s fuckin funny, but the commercial will always be seen out of context

  • Yeezus Christ

    how is it racist

  • xyline

    B.Dot you guys really need a new responsive design so site works perfecy ton all devices! hit me up

  • DJ Semtex’s Prothsetic

    i think the commercial is pretty stupid already as it is, crap is wack boring and not funny at all. i dont think tyler was trying to convey racism but i can kinda get how that comes across, kinda gives a sketchy image for mtn dew, time to drop a n word like rick ross and reebok amirite

  • TecOneNyc

    Whatsup with the new mobile site? Shit is wack.
    If is not broken, don’t mess with it.
    RR didn’t get the memo.

  • StarFox64

    they just gon start using shock value again like its the new wave..

  • JustMyOpinion

    Better question, why do people promote SUGAR water? Hmmmm know.

  • onenutned

    can’t a young nigga get money anymore?

  • COOL..

    so what TYLER u still RICH
    RAW HIPHOP THO>>> http://youtu.be/N7blWPL-WYo

  • peter pan

    I agree, Whyd you guys mess with the mobile site?!!!

  • Word

    I actually fucks with the new site. I can actually see the blackout now. And I don’t think its Rap radar who updated the site. They use WordPress for their blog so its WordPress that updated the default layout of blogs that use it. Go to any blog you know that uses wordpress as a foundation and they all look like this probably. At least that’s what I’m thinking.

  • Sgt.Pepper

    Following Tyler on Twitter, you will see racist, ignorant juvenile remarks from him every so often.

    So I cant support this slouch when he makes derogatory remarks about Mexicans.

    I never saw the ad but I cant help but laugh at Tyler & say “what goes around comes around”

  • The Raisin Looking Fortune Cookie (#1 HATER @ RR)

    dat KTT eating comment :hah:

    Got the net on lock tbh. Pretty sure Elliot’s chinese ass is lurking on the forum with a few thou posts

  • Winston Churchill

    Surprised it’s not all in CAPS.

  • Phyucku Dusumtin

    I think the outrage should be how unfunny it is vs. the perceived potential racial stereotypes. It’s 2013 and the older black generation are reacting to shit like its the 60s. Their selective outrage actually does more to promote the stereotypes than the actual imagery they protest. I wasn’t even thinking about the commercial having an all-black lineup because I knew that all of them were probably Tyler’s group mates or friends and he just wanted them to be a part of something he was doing. Context folks…context.

  • meezy

    KTT running shit out here.

  • 215AllDay

    Tyler and a lot of you are right but dead wrong at the same time. The commercial by itself was not “intentionally” done to promote any racist agenda at all. That is 100% right. The point Tyler is missing is that you are putting out images that strengthen a very dangerous narrative of black men in this country. Don’t dare bitch about Trayvon Martin case or ones like it but then say you are okay with this “art”. You can’t have it both ways. I know psuedo intellectuals like Tyler who actually know better but it goes against their “I don’t give a fuck” attitude so they do it anyway.

    Dr. Watkins while wrong on this particular instance is not really wrong knowing full well what the perception and ramifications will be on this being viewed all over.