Forget having a visual that matches the exact sentiment of the song, J.Cole wanted to strike nerves and make a statement. After being moved by a viewing of Fruitvale Station, Cole decided to address the 2010 death of Aiyana Stanley-Jones, a 7-year-old girl who was shot and killed in a police raid of her home. Directed by Sheldon Candis, the video shows Cole and a white police officer living parallel lives before the heart-wrenching ending which is sure to fuck up your day. Well played, Jermaine.—YN