Diddy Discusses NBA Partnership

Celebrities Attend The Boston Celtics Vs New York Knicks Playoff Game

Cheers!Diddy’s drinking and driving into the lane. Today, it was announced that his Ciroc vodka an entered a multiyear deal with the NBA to spearhead their lifestyle initiatives. As part of the agreement, Ciroc will participate in social media and fan friendly activations.

“I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform. Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans.”

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  • Snake

    Diddy starting to sweat a little from worry seeing Jay-Z and all

  • TimeChange

    Diddy gonna make it to a billy before Jay. Salute both of them tho.

    • Shipwreckdakota

      both making huge moves, but ya boy diddy lucked out with ciroc.

      • NYNY

        dre will beat both of em… already hit almost 900 mill

  • nirusxhonda

    tell me puff don’t find ways to up his brand after all these years..sean still on top of his game.

  • inthestudyo

    Diddy’s business game is match by none