New Video: J.Cole “G.O.M.D.”

House Negus.

Light skinned Jermaine takes it back to the 1800s as a house slave in the latest video in support of 2014 Forest Hills Drive. Directed by Lawrence Lamont, the clips centers around a slave revolt led by Cole. Nat Turner, what up?! Download the album here.

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  1. tha OG says:

    Good video & song

  2. chan says:

    for me Coles album comes first, then Drakes and then Kendricks.

    1. OKKK says:

      comments like these almost make me wanna sign up just so i can down vote…

      BUT, to each their own…

    2. Mista says:

      Drake got to drop a classic end of story. Kendrick got 3 in a row Cole got one and a possible!

      1. kendrick’s coles krit’s lupe’s BADA$$ then drakes album

        1. Mista says:

          I just bought Joeys album about to listen in a few

          1. its dope u will appreciate it especially if your into that 90’s era sound

        2. KUDAHFEE says:

          Niggas only like joey badass because he tries his hardest to sound like a 90 rapper

      2. PREMERE says:

        Kendrick aint got no 3 classics in a row stop it 5……

      3. GKMC says:

        Nigga please K.dot only got one classic album so far, time will tell for the rest.

    1. Kris Kompute says:

      James Gandolfini >>>>>

  3. Get Moneynigga says:

    Cole World dropped a Classic Album by just putting out good Music and not relying on marketing.Basically his fan base support him enough to where he did good 1st week numbers.Good Video with a storyline.Gotta Love it.J.Cole and Kendrick Lamar are setting the standard for what HipHop should be about and that’s Good Music with No Gimmicks.

    1. PREMERE says:

      When first heard tpab i thought it was better then coles album but after a week of bumping tpab i take that back……

      1. yaaup says:

        tpab is ass. it is a slap in the face to the fans of rap.. maybe he thought because he has a big kid following that maybe he could get them into music with actual instruments or something but the lack of beats just ruins this cd.. his voice doesnt gel with any beat on that cd. Coles cd.. The beats are marvelous and he raps so fantastically over them. He also jsut doesnt say dumb club shit.. This cd is everything that K. dot wanted his cd to be.. Now just wait for some mother fuckers to come around wearing some jambalayas and kufis to tell me how I dont understand kendricks cd. No no.. I understand bad music.

        1. PREMERE says:

          I didnt think it was ass, its just that given all the garbage out now its easy for kendrick to shine above the rest. My initial thought about tpab was better then coles album and i played my self with that initial thought. Reason being i only bump 2 songs from kendricks album, as for coles i still bump the entire album.

        2. Megamind says:

          You’re bugging out saying the album is ass. Lack of beats?? OK

          I’m a fan of Cole but KL album is better, it’s not really even disputable. It’s one thing to be a fan and like one artist better. But when comparing the bodies of work…KL’s TPAB is better the Forest Hill 2014.

          song for song.

          Megamind

      2. Croaker says:

        First of all you cannot compare TPAB to 2014FHD soncially they are different and great in there own right.

        1. PREMERE says:

          They can be compared to a certain extent they are both in the same lane with cole bring the better one imo…..

          1. AKB says:

            Cole’s album is dope but it aint even in the same arena as TPAB – still dope tho

          2. PREMERE says:

            To me coles album has way more replay value

      3. Get Moneynigga says:

        I haven’t listened to Kendrick Lamar whole Album yet

        1. PREMERE says:

          It isnt a bad album but at the same time it isnt all his fans are making it out to be.

    2. Brian B.Dot™ Miller says:

      Cole World dropped Classic Album?
      ^
      Com’on man. Who’s say this beside J.Cole fans?

      1. mikey the greek! fk u bama's! says:

        STOP THE HATE BAMA…I THOUGHT U WEREA COLE FAN?
        FK YO DURAG BDOT!!!

        1. Everybody says:

          Stop the hate? This is coming from an adolescent sociopath who spews hatred on every single post in attempt to gain recognition on a rap blog? Get your ass in class and learn proper grammar. And please, spare us the ignorant misspelled response.

          1. mikey the greek! fk u bama's! says:

            LISTEN U FKN GAY COWBOY… JUMP OFF AND FIND YOU SOME BUSINESS!!! I HAVE OPINIONS JUST LIKE THE REST OF YOU FK BOIS!!! FK YO FEELINGS!!!

          2. Everybody says:

            And your worthless, misspelled opinion is pretty clear on EVERY. SINGLE. POST! Do us all a favor and disappear! Nobody on this website is EVER checking for your opinion. Trust me!

          3. mikey the greek! fk u bama's! says:

            YOU ANGRY TDAY FK BOI? WTF YA BOYFRIEND HELD OUT ON THE SAUSAGE LOVE THIS MORNING NOW YA SALTY FKN WITH ME? KEEP IT MOVING BAMA!!! FK YO FEELINGS!!!

          4. Everybody says:

            Not at all. Just over the excessive amount of hate that you spew on every single post. It’s never positive! Always “FK BOI” this and “BAMA” that in every comment section. You’ve even gone as far as calling somebody a “GAY COWBOY” what in THE hell does that even mean? Not to mention that 90% of it is completely unprovoked as if you’re only here to pick a random fight with somebody. Take some anger management classes and get your life together.

          5. mikey the greek! fk u bama's! says:

            Yo bro that is a complete exaggeration I’m a hop hop head since birth I just call it like I see it…on this site if your not a 50 cent nut hugger it’s a problem…im not a follower dude..so lay off me…Mikey esco loves hip hop!!! FK yo feelings!!!

      2. Something Smart To Say says:

        B.Dot that may by fare be the dumbest shit you’ve ever said. Only fans period call any artist albums classic. Name a artist you yourself are not a fan of but believe they have a classic album, We’ll wait.

        1. Brian B.Dot™ Miller says:

          Wait a second. You have to be a fan of an artist to recognize if a project is a superior? An artist can sneeze on a record and their fans will call it the best noise on wax ever.

          1. TheTea says:

            Didn’t you used to fuck with Cole on a personal level? What happened to that huh? Spilling #thetea

          2. JetVet718 says:

            He prob got turned down for a interview.

          3. Brian B.Dot™ Miller says:

            What does that have to with anything?

          4. TheTea says:

            Thanks for confirming my tea Brian. Your salty because Cole doesn’t fuck with you anymore

          5. el jim chapo guzman says:

            I agree b dot

          6. tipp0183 says:

            I agree Coles album wasn’t a classic but hating on a fan who thought it was is a pretty lame thing to do. If it moved a fan for them to feel that way then let them feel that way. Thats what art is.

      3. Get Moneynigga says:

        B.Dot you got caught Hating

        1. Brian B.Dot™ Miller says:

          how is it hating? i bought the album!

          1. what do you prefer FHD or TPAB?

          2. Brian B.Dot™ Miller says:

            TPAB

          3. same FHD was great but TPAB was more creative

          4. Da Business says:

            Ay B.Dot, what happen to the editorials? Correct me if I’m wrong but, I think that the “Drake Effect” was the last piece u guys did.

          5. Get Moneynigga says:

            Okay B.Dot you bought the Album.But what’s fucked up is you are an Hip hop journalist and you Review Albums and get paid to do it but you didn’t consider J.Cole Forrest Hills Drive to be a Todays Classic? Aight maybe your standards are High on what a Rap Classic Album is.

          6. Brian B.Dot™ Miller says:

            i think people are too quick to herald something as trash or classic. alot of things fall somewhere in the middle: ie, this album

      4. SlickSick says:

        Okay B. which album in your opinion was a better album than FHD in the last 2 years?

        1. tipp0183 says:

          Drakes emotional Ballads of Women troubles probably

      5. Ced says:

        Who dictates a classic album? It’s all opinions at the end of the day.. DON’T HATE HIS OPINION.

        1. Brian B.Dot™ Miller says:

          i think the consensus does. for instance, whether or not you like nas, it’s pretty unanimous that ‘illmatic’ is considered a classic rap album.

      6. yeah says:

        i dont really see your point here b

      7. tipp0183 says:

        But You’ll turn around a say Drake’s emotional album is a classic because of sales. What significant message did Drakes album have to deem it a classic…”Running through the 6 with my woahs”?

    3. yorapper says:

      It saddens me that people are this dumb.

      Saying you have no gimmicks, is a gimmick. Being “real” is a gimmick.

      Using pro-black imagery is a gimmick. MLK, Malcom X, slavery, black and white footage of black people being hosed, stock footage of a cross burning, etc, etc.

      It’s so predictable and has been done to death.

      Hopefully these two knuckle heads have mined black pain for all it’s worth and be able to do something truly innovative on their next project.

      But right now J Cole is basically the Al Sharpton of rap, race baiting for his own self interest.

      /ether

      1. Get Moneynigga says:

        Nigga Pleez

      2. marty mcfly says:

        The whole History Channel is built off bringing up historical images and information. There are gimmicks and then there are times when people bring something up from the past for reasons other then using it as a gimmick.

        1. yorapper says:

          I agree. I just think that a gimmick is anything that’s used to market a product to make it stand out. In this case Cole is using slavery.

          It’s like how all these rappers came out last year with a “Ferguson” song as if police brutality just started in 2014. Plies for godsakes had a Ferguson protest song. Lol

          It’s gimmicky. They dont want to bring attention to police brutality theu want to bring it to themselves so they can sell you more shit. These guys are the real culture vultures.

          1. marty mcfly says:

            I doubt it man because take someone like Kendrick, he was already poppin before Ferguson. Then Ferguson comes up and I bet a million people asked him his views on it. At that point its no longer a gimmick and thats aside from the fact Kendrick himself has said he was once brutalized by the police and on top of that he’s from a neighborhood where that often takes place. I mean under your context every product under the sun would be considered a gimmick because they all require marketing. Yes the situation brought them added attention but if you aint gonna talk about Ferguson while the situation is in progress then when are you gonna do it? I see what you mean but Kendrick was making songs about “Ferguson” before Ferguson even happened as well. In several different contexts, the circumstances of Ferguson were already part of Kendricks lyrics before he even made this album.

          2. marty mcfly says:

            Thats like when ASAP Rocky talks about Yams death, I mean would that be a gimmick as well? No because thats a situation thats real enough to Rocky to be spoken about whether he’s paid for it or not. Same thing when Kendrick or Cole decides to rhyme about black people because they go him and see a black person in the mirror as well.

          3. yorapper says:

            Yeah true. There’s a good article about the “new black” that favors your view. http://hellobeautiful.com/2015/03/22/why-black-celebrities-should-be-black-activists/

            I’m not sure where I fall yet, but I do agree people with influence should say something.

          4. marty mcfly says:

            Pharrell came with the “new black” shit from the perspective of having hundreds of millions of dollars as someone that police don’t profile, brutalize and shoot at… and as somebody who acts like he loves white approval. So its easy for him to make those kinda comments. In regards to the question of “to speak out or to not speak out? This is the only generation of artists that have that coward streak in them. Every other generation of black artists would speak out on issues when they felt like doing so. You had black artists from generations ago that would perform pro black songs at venues with a white audience and then have to strategize how to make it outta town without being beaten or hung from a tree over their lyrics. Now you have rappers that are afraid to speak out within a Hip Hop culture that gained its universal appeal because the rappers in the early times chose to speak out (Public Enemy, Ice Cube, Rakim, KRS One etc…). I’m not saying rappers should address every issue but if these niggas is gonna be afraid then they should just leave Hip Hop music alone. If their gonna speak out for attention? Fine cause I’ll take that over the next shake your booty strip club song and after they get hit with arrows from white people and their own people they wont speak out for attention again unless they really believe in what they stand for.

          5. yorapper says:

            You’re so right. This generation of artist “fake cares” about issues to get attention for their benefit. Previous generations of artists risked not only their career for what they believed but also their life.

          6. marty mcfly says:

            I can’t say J Cole is fake caring about the issue of Ferguson though. I mean almost every adult in the country spoke on the matter in 2014 so Cole speaking on it isn’t really a surprise.

      3. Megamind says:

        Question…are you Black or white?
        “Pro-black imagery is a gimmick…” How so?

        For you to say that you don’t understand the content, context or presentation of Cole’s or KL projects.

        How has this been done to death?? None of these new school cats have stepped in the PE, BDP, X-Clan lane…Cole has stuck his foot and KL jumped all the way in the water.

        So I’ll ask you again….to please articulate you POV as to how he’s race baiting.

        Look forward to your rebuttal

        Megamind

        1. yorapper says:

          It’s race baiting cause this song has nothing to do with slavery or civil rights or equality. He’s just doing a bunch of dick raps.

          I get that it’s supposed to be a methaphor for Cole to “free” the masses. But what’s the purpose? So we buy his albums, tickets and merch. It comes across like those motivational speakers who try and sell you something like their book or whatever.

          Imagine Walmart did a commerical about slavery and at the end was like “watermelons and fried chicken on sale”. That’s what Cole and Kendrick feel like they doing.

          MLK and Mandela didn’t try to make millions off black pain. Cause it would be disgusting to do so. Not sure why we give Cole and Kendrick a pass.

          1. Megamind says:

            I actually agree with your points…but I don’t think he’s doing it as race baiting. He probably feels it’s par for the course…sign of the times in terms of things being so divisive in the country right now,

            Well stated though, I see your POV. I will say that being that Cole is really about speaking up for social injustice and inequities, I don’t think he’s race baiting though. It’s one thing if it was an artist who had never mentioned or rapped about the struggle.

            good points though.

            Megamind

      4. Everybody says:

        You’re absolutely right though. Considering the lyrics, this video makes no sense?

  4. Da Business says:

    Dope video.

  5. ATL says:

    The video help me like the song.. Wish he would of did one for Role Modelz tho

    1. PREMERE says:

      And fire squad to

  6. Croaker says:

    I am convinced Cole and Kendrick is hte only one left that’s still doing this shit

  7. Guest says:

    K.dot and J.Cole pissing white people off.

    1. brza says:

      Cole’s mother is white. Pretty sure she’s okay with it

    2. ✨γυⁿ₲⭐dαηηy #dεmon☤κlαη✨ says:

      fym ? this is great !

  8. Just MY Thoughts says:

    Just wondering…. Jermaine Cole’s mother is white right? So , it’s ok for a half black to speak on and know about all the trials and tribulations of a black man? I mean I understand he is half black, but he was raised by a white mother. How is this not registering with other listeners and readers? “Couldn’t talk about it , if you weren’t about it….” hmmmm guess that doesn’t apply here… Cole is a great artist just not sure how much of this is too much.

    1. Shakazoolo says:

      I agree with you ….tired of these men raised by white women speaking on growing up black. HOW IS THAT POSSIBLE?! That goes for you too Aubrey

      1. EF you says:

        Why does that Matter?

      2. Selorm Amuzu says:

        On face value Light-skins fit the darker shade compared to the lighter side, the dominant melanin still shows so he is definately gonna identify with being black than white

      3. Donn says:

        Growing up black? Poverty don’t have a face or color bro. There’s ppl all over our country struggling in different ways. Just cus light skin niggas was in the house didn’t change the fact they were still niggers. We all struggling. Stop with the divide and conquer mindset. U playing into they hands bro. Just be happy it’s being spoken of at all cus there’s coon music out here making us look crazy everyday

      4. marty mcfly says:

        Because you can be biracial and intelligent at the same time.

    2. Da Business says:

      C’mon, my g. Let me put it this way, if Cole gets pulled ova by the cops, u think he’d get approach as an white male or nah?

    3. JamesTheNiggaHatingDolphin says:

      The video clearly shows that he is looked at as a black man by the whites, and seen as a white man to the blacks. Neither side respects him, so he is just caught in the middle and basically chooses the side that he feels he fits in best with. He was depicting the trials and tribulations of a black man during slavery…which no man here can possibly relate to. If that crazy ass white boy can make a movie like DJango, I think Cole had the right to make this video. Also, if no one else is going to speak on it, it mine as well be him.

      1. Da Business says:

        U sir, take a bow.

      2. brza says:

        That crazy ass white boy wrote and directed that with nothing but good intentions! Django is an amazing film similar to Inglorious Basterds with the Jews and the Nazis which is also an amazing film imo

    4. Rena says:

      Well your President was raised by his white family and he gets no pass at all. There are many fully black men who looks like Cole – I think he can speak to the black experience to a certain extent.

  9. Croaker says:

    Kendrick metacritic score for TPAB is 97 Holy Shit. Is it safe to say this is generation Illmatic.

    1. Dan Karlin says:

      Between the album’s pleasantly off-putting vibe and the heavy 70’s funk influence, it might be more accurate to say TPAB is this generation’s ‘The Love Below’.

      1. Da Business says:

        I Agree. It’s a cross between Nas’ Nigger Lp and Dre’s Love Below. I love the lp, personally. But, I can understand why some don’t rock w/ it.

        1. marty mcfly says:

          Because from a lyrical standpoint Nas’s Nigger carries more weight the TPAB and from a musical standpoint the Love Below carries more dynamics the TPAB so I get the comparisons but still… I rock with the meaning of his content but the actual lyrics and music wasn’t all the way to my liking. I had a conversation with someone on this site and they were saying how These Walls is about self doubt and U is about suicide? Actually no they’re not. Kendrick’s lyrics aint shallow but they not that deep either and his music aint wack but to me it wasn’t that dope either.

          1. Da Business says:

            U’re entitled to ur opinion, bruh. I’m know that I’m not going to change ur mind but, u really gotta listen to the record. “These Walls” basically is about him smashing his rival’s baby mother. “U” is the opposite of “I”, its him being depressed and struggling w/ his inner demons, having self doubt, which may drive some people towards suicide.

            I’d agree that sonically GKMC is the better lp but, when the smoke clears, TPAB will be remembered more. It’d be the record that’s studied in colleges through out the nation.

          2. marty mcfly says:

            Yeah I know what the songs were about and they weren’t that deep. The 2nd half of the album started getting deep but even then he kinda started get passed some surface level content and then held back or let the beat ride and like I said I appreciate him trying to make a Dead Prez Lets Get Free kinda album but for me that shit wasn’t that deep. It stood for alot but the lyrics didn’t expound on that to an extend to where I think it could’ve gone.

          3. Megamind says:

            You’re bugging out dog!

            So who has a better project than KL’s out RIGHT now.
            The fact you’re comparing him to Nas/3k already show’s where he lyrically at…

            Stop acting like you OVERSTAND what KL saying…enjoy the music or not…but don’t knock what being WIDELY considered by critics and fans alike as a bonafide classic album.

            Megamind

          4. marty mcfly says:

            Who has a better project out? Well are you gonna get mad once a voice my opinion? I did not compare him to Nas and Andre 3k first of all, I responded to a comment. I don’t care what critics and and IN MY OPINION I feel like…
            Lupe
            Cyhi
            Ras Kass
            Common
            PRhyme
            Dilated Peoples
            Fashawn
            Rapper Big Pooh
            Cannibal Ox
            and Mickey Factz…

            All have projects out “RIGHT NOW” that are better then TPAB.

          5. Megamind says:

            I hear you…and this is a ALL your opinion. I just say this and keep it short and to the point. All the artists you mentioned (and I’m a fan of 2/3rd of them…esp. Comm, Lupe, Cyhi, 5’9)….but at the end of the day, they don’t matter. And I say that to say this…Kendrick is on a platform where this message of social inequalities and injustices will go a lot farther because it wasn’t expected. KL is a star…so he could’ve done the “standard” collaboration radio record/album but he didn’t…he actually used his platform to say something and that novel for someone in his position.

            The same message coming from all the artists you mentioned goes over ppl heads because it’s expected and it really only ever reaching their fans.

            Megamind

          6. marty mcfly says:

            Why are you a fan of people that don’t matter? If you listened to Tetsuo and Youth then Lupe matters. Why? Because you stopped what your doing to listen. There are people that stopped to listen to Lupe, Common, Cyhi etc.. so therefore they do matter because people don’t listen to artists that don’t “matter” to them. If heard the “platform” argument made about Kendrick many times and I know what you mean but Common also has a “platform”. Lupe also has a “platform” etc… You don’t know how many people actually listen to these artists so your opinion that they don’t “matter” is only your opinion. I’ve also heard the “well other artists go over people’s heads” argument. You can’t say what goes over peoples heads or how far their message goes cause you don’t know. Right now there is some kid that understands every word that Common says and understands the metaphors of Lupe and even understands the themes of Cyhi etc… People like to use the Kendrick is more famous card and I get that but someone like myself, I’ve been listening to Common since 1997 so you think Kendrick is more famous then Common to someone like me? Of course not. We dont know how far these messages go and who’s listen or whats going over people’s heads.

          7. Megamind says:

            Fam, I get everything you’re say…and I KNOW i’m older than you…I’ve been listening AND participating in the culture since BEFORE 1997 when you started listening to Comm. Common is a LEGEND…but if you can’t deride what I mean by “they don’t matter”, then I can’t do the math for you. I’ll say this. If you’re this passionate about and the message that all those artist you like mentioned, then you should be throwing your FULL SUPPORT behind Kendrick, because his message will penetrate to a cat on the street before Lupe or Common could reach them,

            They can’t relate to them…Lupe, Common, CyHi, etc…have all been positioned as conscious….the avg nigga don’t want to listen to a conscious rapper. KL is a rapper who happens to be conscious, it’s difference.

            To me, it appears that you’re going out of your way to hate…that’s wack…especially if you’re able to digest his message they way you APPEAR to be articulating. Don’t be mad at the new recruit because he’s putting up numbers…literally and figuratively. So when I say they don’t matter, they don’t matter to the laymen and at the surface and beneath, that’s who KL will reach.

            The music is JUST as if not as important than the lyrics. Lupe new album doesn’t have a TRACK = music better than “These Walls” or “Alright”.
            “Alright” has the potential to be an anthem. They can co-exist, so I’m not downing Lupe…you’re the one pitting them against each other…and when forced to pick between the two, the avg, to casual will choose KL, that’s evident in the metrics. Now this is normally an argument where you can say #’s don’t make an artist better…but in this particular instance, it’s debatable….KL to me is better than Lupe.

            Use that fire in your belly to champion the real instead of debate why KL ain’t popping…bc he’ll be around for a LONG time…he’s 4 albums in and showing growth with each project. Lupe has subsided since “The Cool”…IMO…see how that works.

            Megamind

          8. marty mcfly says:

            No I’m not hating just because I dont like something. No ‘im not mad that Kendrick albums sells alot. Yes I already said about five times now that I appreciate his message. No, I don’t agree with you that rappers like Lupe and Common don’t “matter” because somebody other then me must be listening to them. NO, I don’t agree that people can’t relate to them because their speaking english, its not rocket science. NO, I’m not pitting Lupe against Kendrick. NO, I not arguing that Kendrick is not popping and NO, I don’t agree that These Walls and Alright is better then everything On Tetsuo & Youth, thats laughable imo. What you do is argue against things I did not say instead of comprehending what I did say.

          9. Megamind says:

            I comprehend everything you’re saying, I think it’s you who don’t understand or comprehend what I’m saying. You’re too caught up in proving WHY you’re POV is relevant and as oppose to seeing what I’m saying. I acknowledge I see where you’re coming from…but you’re not grasping the fact the at this point in his career Common “don’t matter” to the mass (PS – congrats on the Grammy’s…that’s great for the culture)…and Lupe never really mattered excepted to the underground. He hasn’t had a cross over hit since he had the single with the Modest Mouse “Float On” hook interpolation.

            If you wasn’t so busy soapboxing, you’d be able to follow the flow bc what I’m saying isn’t “rocket science” either. Point being,..a cat from Southside of the Chi, Compton, NYC, Detroit, etc…will see Comm, Lupe and your other heros as UNDERGROUND/BACKPACK. So my question to you is WHO will have a better opportunity to have their message permeate to the masses? A rapper giving them food they can digest and seeds that will grow later OR a rapper like Lupe who talk OVER them most of the time?? And you’re right, these cats ain’t saying things thats not comprehensible…but to a cat who just enjoys rap a the primary level they don’t always want to hear a cat preaching to them. This is reflective in society as a whole…FOLLOW the flow now.

            Rappers are more heralded than politicians, why is that? (Not saying this is right/wrong). Sharpton, Jackson, Farrakhan aren’t reaching this generation. These kids can’t relate to them. We haven’t had official Black leaders that stood for something since King, X, Evers, etc. And i’m not saying we need a “leader”…I’m a believer in Faith and self sufficiency, learn and GIVE back…

            These kids don’t like being “preached” too…and that’s wrong because I love the message of Lupe, etc…Common is one of my favorite rappers. I’m just saying that Kendrick make it palatable to the masses more than Lupe…

            In closing as I stated, I feel you’re being anti for the sake of argument, I’m not trying to change you’re mind…but that FACT of the matter is CULTURALLY and monetarily, meaning saleswise…KL is more important than those artists (if even only for this moment…only one prob not is Common for his CONSISTENT contribution to the culture. If there’s one thing that’s not disputable, Lupe has been VERY inconsistent).

            Peace
            Megamind

          10. marty mcfly says:

            That “relevant” argument is so stupid its ridiculous. Your still going with this “don’t matter” shit? All I’m saying is maybe somebody other then me listens to Common and Lupe so you can’t say they “don’t matter” because that depends on who your talking to? YOU assume that people just can’t understand Common or Lupe? I’m telling yeah they probably can. If they say they can’t, its because they CHOSE not to, its not because they can’t. The whole ‘kids cant relate” shit is nonsense. They can relate but they CHOSE not to. If a kid understands english and I say hey you need to stay in school, they’ll say I’m “preachy” or “they can’t relate”… If Kendrick says them same thing then all of a sudden its a genius level concept? No, its just they chose not to “relate” when I said it but that doesn’t mean they can’t relate. This is the AGE OF INFORMATION and kids now are saying “they can’t relate” or its “over their head” or its “not relevant”… Again thats because people are ok with being stupid. Its only when Kendrick says something then its intellectual but if Lupe, Common, Cyhi, or Jay Electronica says something then its just too much for people to grasp on any level period. Excuses excuses excuses… At the end of the day people wanna praise Kendrick for rapping like he has some sense but anybody else who does must have something wrong with them?

          11. Megamind says:

            You’re proving my point for me LOL…I KNOW they can relate, they choose not to because they don’t want to hear some esoteric rap that goes over their heads. Fact is those rappers matter to a small percentage of fans… their SALES and their cultural IMPACT reflects that. I’m not saying thats good or bad..I’m saying that’s a FACT.

            A cat that’s struggling ain’t really trying to hear about “struggle raps”. It’s a reason Young Thug, Migos, etc is popular. And in this age of information…ppl are dumber than ever. I get your point on that and I support. I’m just telling you WHY Lupe, Common, etc..”don’t matter” to the masses. It’s terrible, but it’s FACT. No one cares what you and your friends are listening to in your bedrooms. Because even here your tone is that of condescension.

            As I stated, you’re too concerned with being “smarty-art”. You’re negating critics and those who participate in culture for a living to make a point about Lupe, etc being relevant. Common gets props, so does Lupe but what they do now “doesn’t matter” to the MASSES or the critics bc it’s “old hat”…its EXPECTED from them! After making GKMC and having the platform that KL now has, do you think this project was expected??

            If you can’t answer that honestly, you’re being disingenuous and I’ll stop my rebuttal here. He has a bigger “voice” than those artists you mentioned right and rightfully so.

            Megamind

          12. marty mcfly says:

            Well Lupe and Common raps aint esoteric or struggle raps and people will say their raps fly over their heads only because they embrace stupidity but when Kendrick comes out all of a sudden their lyrical experts. Frankly alot of the characteristic you knock in other MCs seems to be the kinda shit that Influences Kendrick’s music. You keep saying they “don’t matter” but yet their career suggest otherwise… Your talking about SALES and cultural IMPACT? And I could have the debate with you about exactly how many records Common and Lupe has sold and exactly what their cultural impact has been because its quiet extensive at this point but since you only live in the now I won’t but again, I doubt I’m the only one who has heard Common and Lupe’s music so your opinion that that “don’t matter” is only your opinion. I bet Kendrick listened though. For someone who’s closer to Jay Elec’s age then Jaden Smith you really on some youngin shit.

          13. marty mcfly says:

            You say I should get behind the “message” of Kendrick? I already did that. When Hiiipower came out I supported the song. When Blacker The Berry came out I supported the song… That doesn’t mean I have to like every record Kendrick does. As far as you saying Common is a LEGEND and he also “dont matter”? He doesn’t have to matter to you, his message is still felt. When he came out on the BET awards and performed Kingdom with Jay Electronica on a night where most the young rappers performed nothing but trash music, his message was heard and felt. You say you been participating in the culture since 97 so you should understand why I don’t feel alot of this young boy nonsense. Regardless of who is cooler based on agism in Hip Hop, if these young idiots can understand the english language then they should be able to relate to what was said by Common in 2014. I’m not putting Kendrick in the young idiot lane cause clearly he’s not that but I’m not bugging just because I’m not on the Kendrick bandwagon.

          14. Megamind says:

            PS – break them paragraphs up so it’s easier to read your posts. Expound on each point in a new paragraph…no hate

            Megamind

          15. brza says:

            It will be interesting to see him perform this album live!

          16. brza says:

            Valid points! I prefer GKMC over TPaB but appreciate the artistry and risk he took with this album. Amazing artist overall

    2. Megamind says:

      Pump ya breaks youngin…it’s a great album…but its NOT ILLMATIC.

      Megamind

  10. HarmonHatesComments says:

    When I see this I can only think of Jesse Is Heavyweight.

  11. Jax says:

    B. Thot needs to chill with the negus shit. Kendrick just said it last week.

    1. THE REAL mac DIESEL says:

      ONCE A DICKRIDER, ALWAYS A DICKRIDER!!!! HA!!!! FUCKIN’ CORNBALL!!!!

      DON’T HATE ON MY OPINION!!!!

    2. Ab_blxck says:

      Joey Bada$$ and all of PRO ERA been saying negus .

  12. mikey the greek! fk u bama's! says:

    Take notes Kendrick!!! Fk yo feelings!!!

  13. JetVet718 says:

    Video of the year, its only March I know.

  14. el jim chapo guzman says:

    J Cole album is way better than Kendrick Lamar album.

  15. William James says:

    How they got Rob Ryan to play the slavemaster, I’ll never know…

  16. Joshua says:

    that song doesn’t match the video

  17. Croaker says:

    For those who say it doesn’t match the video a poster by the name of Swiift Dev from youtube
    gave a great insight.

    I actually kind of see the relevance to the video, let me explain:
    I feel that G.O.M.D is a song where Cole at the beginning is when Cole is going down the mainstream route (verse 1). Then it goes onto him realising what he is doing is wrong and he should be sending meaning and concepts through his music (verse 2). Finally (verse 3) is him going back to his roots of making truthful music rather then mainstream music. The video shows this: at first he is working for the white people, doing what they want (mainstream), then it moves onto him getting the weapons (realising his wrongdoing and trying to revert back) and then helping his fellow people (going back to his roots and doing what he should be doing, doing what is right)
    That’s my thought behind this, very cleverly done by Cole

  18. Elproblemo Djblast says:

    B…E…A…Utiful

  19. Elproblemo Djblast says:

    give this video to Fox News…lol and see how pissed off they get

  20. Vincent Vega says:

    J. Cole had a dope album that I would say sounds sonically more pleasing from a more modern perspective simply because it has nice sounding rap beats you would expect on the album. Cole’s album as a whole is a great body of work that showcases his flow, bars and experimenting with singing to a certain extent.

    Kendrick on the other hand, and it’s just an opinion so don’t kill me, has a masterpiece that people don’t recognize, the whole album shows Kendrick’s transformation from getting a taste of that stardom from GKMC, realizing the pimping of black artists by uncle sam, realizing the value of his worth. the constant battle of self-doubt of his abilities as an artist through survivor’s guilt, contemplating thoughts of suicide that he’s a successful artist even though his homies in compton are still dying and that he’s ultimately achieved nothing and that realizing that he didn’t have knowledge of anything he thought he knew he until he returned home.

    The Album is woven together so intricately that shows the journey of Kendrick’s highs and lows battles with uncle sam, (lucy) lucifer, greed, guilt suicide, and self-worth, and what he learned in that journey, if you listen to the songs by themselves separate from the album, I would say the songs don’t stand alone very well, but as a cohesive album, you will not find a better album this year, sorry ye.

    1. brza says:

      Fair assessment

    2. Da Business says:

      U sir, take a bow.

  21. PhilLee8 says:

    Great video, btw,
    FHD2014>TPAB

  22. a house nigga help the field niggas..like how you should help others like you or different from you but you can’t help all and i see cole went from the white woman still with all them sisters around lol

  23. MJeezy says:

    the video is sure powerful and all, but i just wish cole can make videos that actually relate to the song. i don’t wanna listen to a love story about him and his high school girlfriend getting it on while the pizza man waits for them as i watch a video about slavery and revolution. just doesnt go together in my opinion.

  24. jsmooth says:

    that shit go HAM!!

  25. tipp0183 says:

    Video is doper than the song.

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