Since Sprint acquired a portion of TIDAL music streaming service, co-owner JAY-Z and the wireless service corporation have partnered to release the rapper’s 13th album, 4:44. The joint venture will also give new Sprint customers a free 6 month trial to TIDAL, which will support the 1Million project.
With a brilliant marketing plan in that last month including billboard ads across the world, a televised commercial (“Adnis”) and various ads (“Kill JAY-Z”, “MaNyfaCedGod”), the album has officially been released, exclusively for TIDAL subscribers. Also included a breakdown of each track from the Hov and the visual to “The Story Of OJ”.
“‘4:44’ is a song that I wrote, and it’s the crux of the album, just right in the middle of the album. And I woke up, literally, at 4:44 in the morning, 4:44 AM, to write this song. So it became the title of the album and everything. It’s the title track because it’s such a powerful song, and I just believe one of the best songs I’ve ever written.”
“The song ‘Bam’ with Damian Marley, it’s just jammin’, it’s just like the song. But it’s secretly Shawn Carter saying, ‘Man, you need a bit of ego.’ It was because of me and the things that I’ve done, this is JAY-Z saying you needed a bit of ego for us to arrive at this point.”
“Caught The Eye”
“‘Caught The Eye’ is a song that’s dealing with just being aware of your surroundings. There’s a line in it, and it says, ‘Your body language is all remedial, how could you see the difference between you and I?’ Just being so sharp about your surroundings.”
“‘Family Feud’ is about separation within the culture. Like, new rappers fighting with old rappers, saying all these things. So, the line is, ‘Nobody wins when the family feuds.'”
“The first song is called ‘Kill JAY-Z’ and obviously, it’s not to be taken literal. It’s really about the ego. It’s about killing off the ego, so we can have this conversation in a place of vulnerability and honesty.”
“The song is just about what it is, it’s like a verbal will. Just a song about speaking to my daughter. She starts the song off, and she says ‘Daddy, what’s a will?'”
“‘Marcy Me’ is a nostalgic walk through Marcy, and it’s about that hopefulness, that feeling of ‘Man, can I really do this? Can I really be one of the biggest artists in the world?’ You have these dreams, ‘Can I be one of the biggest basketball players?’ We have these dreams.”
“The hook is ‘We stuck in La La Land/Even if we win, we gonna lose.’ It’s like a subtle nod to La La Land winning the Oscar, and then having to give it to Moonlight. It’s really a commentary on the culture and where we’re going.”
“‘Smile’ is just what it is. There are gonna be bad times, and those bad times can do two things: they can get you in a place where you’re stuck in a rut, or it can make your future that much better because you’ve experienced these things.”
“The Story of OJ”
“‘The Story of OJ’ is really a song about we as a culture, having a plan, how we’re gonna push this forward. We all make money, and then we all lose money, as artists especially. But how, when you have some type of success, to transform that into something bigger.”