New Video: Ciara Ft. Ester Dean “Rooted”

Black is beautiful.

Firmly standing her ground, Ciara celebrates Black Excellence and the youth for her empowering new single featuring Ester Dean.

In the accompanying music video directed by Annie Bercy, Ciara dives into her cultural roots in various Afrocentric looks and hairstyles including braids and an afro.

Shot days before giving birth, the singer shows off her baby bump, sits proudly in wicker chair with her son Future and daughter Sienna, and joins her fellow Black kings and queens in series of choreographic scenes. The clip ends with an inspiring message for her people and notes a portion of proceeds from the song will benefit the Grantmakers For Girls Of Color.

The single comes less than a month after Ciara and husband, NFL star Russell Wilson welcomed their newborn son and second child together, Win. The song also follows Ciara and Ester Dean’s 2019 single, “Melanin” featuring Lupita Nyong’o, City Girls, and La La.

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