When the Black Eyed Peas frontman dropped his 4th LP, it took more than enough will power to listen. Will we dig the lyrics? No! Will the production live up to his standards? Nope! Will the auto-tune stop? Hell no!
Cohesiveness lacks throughout as will.i.am’s all over the place. For example, “Living Life To The Fullest” fails to inspire and “Love Bullets” is a complete miss. From the cringing “Scream & Shout” to the disturbing “Geekin”, the only boundaries Will is pushing here is a hash tag of #willstop. Please do.—Big Homie