In support of his upcoming EP, Mateo calls upon one of the game’s most notable newlyweds. Produced by Swizzy. We say it’s so smooth.
A year ago, Swizz Beatz revealed that he collaborated with designer Christian Louboutin on a signature sneaker. In Swizz’s new Haute Living feature, Mr. Red Bottoms himself speaks on what it’s like working with Tha Monsta.
“Swizz is a great soul,” Louboutin said. “The wonderful thing to collaborate with someone like him is that you have no sense of boredom, no sense of exhaustion. It’s all great energy mixed with fun ideas. To translate words, situations and images into music is a fantastic gift. It’s great to share common sense about beauty and aesthetics in general with your friends. With Beatz it’s always showtime, being around him would put anyone in the best mood.”
“The fashion style of Swizz is a colored mix of various influences,” Louboutin said. “[It’s the meeting of] the street style of the hip hop culture, but also the way he wraps himself in his scarves reminds me of these élégant bédouins from the Sahara Desert. He also reminds me sometimes, in his well-tailored suits fitting his deep voice, of Nat King Cole.”
After displaying her flow on the first installment, Estelle keeps the remix series going with Shallah, Swizzie and UK MC Wretch 32.
Swizz Beatz keeps the endorsements going and for the Microsoft search engine’s latest ad, he uses Bing to rally his fans for an upcoming show then a getaway with friends. It’s search time!
Last night, Swizz Beatz hosted a Reeboks Classics party in Las Vegas. During the party, he brought out Chris Brown to perform their collabo, “Dance Like A White Girl”. Das racist, Black boys.
This has to be one of hip-hop’s greatest and longest standing urban myths. Swizz Beatz recently broke down his extensive discography with Complex. While discussing “Down Bottom” he denied getting sued by Casio and revealed his weapons of choice.
The sound module comes with sounds programmed in it already, so I was just looping the sound modules. Then, of course, people spun it out of control like I got sued by Casio. I was like, ‘What the fuck?’ I’ve never used a Casio in my life. That was a myth. I was using the Trinities, these silver keyboards. The Triton hadn’t come out yet.
“Today—because of that story—people think I made all of that shit from a fucking Casio. I’m like, ‘How can you make those beats from a Casio?’ No disrespect, but the only Casio I’d ever seen was little. I’ve never seen a Casio that had those types of horns or that could make the type of shit I was making.
“My equipment list started from two BD10 Gemini turntables with a wood-grain Gemini mixer—the small one. Then I graduated to the Technic 1200’s and I got the other Gemini mixers. I always liked the Gemini mixers.
While most folks are still struggling to find work, Swizz Beatz some how manages to acquire more and more new jobs. This time, he’s been named Vice President of Creative Design and Global Marketing for Lotus Cars. According to their job description, Swizz was the right man for the job. Fuck school.
So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts:
1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
Yesterday at the Watch The Throne pop-up shop in SoHo, Just Blaze was on the 1s and 2s and entertained the private party with Swizz Beatz. Last night a DJ saved my life with a song.