Home is where the heart is. And recently, J.Cole returned to Fayetteville, North Carolina to shoot his new video, “Who Dat”. Local newspaper, The Fayetteville Observer was on hand and gave their take of the shoot. Tons of flicks can be found here.

The concept of the video wasn’t clear, but a charred vehicle, smoking from what appeared to be a staged fire, lay about about 200 feet away near the railroad tracks.

Shot on 35 mm film – unusual for music videos, which are now almost exclusively filmed digitally – the video was a “one-shot,” Cole said, which meant everything had to be perfect.

“I was nervous with it being a one-shot,” Cole said. “We spent hours just in getting ready. Everything had to be right.”