New Video: The Roots x John Legend “The Fire”
July 26, 2010 @ 3:26 PM EDT
News
The Roots nor John Legend appear in this video. Instead director Rik Cordero used actors for the band’s new visual. Here he explains why.
“‘The Fire’ is one of my favorite tracks off HIGO and really feels like something you’d hear in the theater. The line ‘you don’t say good luck, you say don’t give up’ inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation.”
Not feeling this at all. They REACHING
hmmmm doesn’t seem like it goes with the song….song is still dope though
Def goes with the theme of the song, but I never liked Rik Cordero at all. He always seems more interested in his movie than he is in the song, and it definitely shows here. Cool story and everything, shit kinda had a Trail of Tears vibe to it, but seriously, would it have been that hard to have something at least match the beat once in a while? There was marching, shooting, scene changes even chewing and not once did he find the downbeat. Idk- good concept, but Im pretty convinced that Cordero didnt listen to the song once while shooting the video.
[…] this hard to understood for people like me video at RR Posted by cmongood @ 26 July 2010 0 comments Tags : the roots , the […]
Wow… Deep…
THIS SONG IS DOPE I LOVE IT, BUT THE VIDEO SHOULD HAVE BEEN SILENT AND DIFFERENT THAN THIS, IT LOOKS LIKE SOME HIGH SCHOOL KIDS SHOT IT FOR THEIR SCHOOL PROJECT OR SUMTHIN
I’m all for art but this is Wack!
E for effort but just dumb. I’d rather see the run-o-mill artsy shots of the band in some dim lit warehouse with strategically lit fires everywhere. If they tried to be a M.I.A. style video then major fail.
Plus, did the have power lines like that back then? What’s up with the location?
Love the album and The Roots but these niggas STAY LOSING with the visuals! Seems like they fall into the “so smart that it’s stupid” category too often
Here’s an explanation from the director:
“The Fire” chronicles a post-apocalyptic death march set in 1945 during the final stages of World War II in Europe. After a cataclysmic event renders the war futile, a paramilitary splinter group — led by a Kurtz-like figure known as The Commodore — forces the transfer of young men who will be used as labor…and food. The last survivor of the march receives a mysterious White Box which holds the key to survival. “- Rik
I don’t think this was the right visual for this song. It could have been better.