Motown Love.

Sean ‘Diddy’ Combs has launched a new R&B music label, LOVE Records with an exclusive album deal with Motown Records.

According to the press release, LOVE Records will be dedicated to R&B music and will release singles and collaborative projects from a collective of world-class artists, producers and songwriters.

The announcement marks Diddy’s official return to music with his first project under the LOVE Records and it will be released this summer. The partnership reunites Diddy with Motown Records for the first time in his decorated 30-year career. He will continue his oversight at his Bad Boy Entertainment label.

“Music has always been my first love, LOVE RECORDS is the next chapter is about getting back to the love and making the best music of my life,” said Sean “DIDDY” Combs. “For the Label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.” 

Motown Records C.E.O. and Chairwoman Ethiopia Habtemariam stated, “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; To be a part of his next evolution and album is nothing short of monumental.”