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David speaks to Dem 1515 Boys about severing ties with G-Unit and inking a deal with Sony RED for 615 Records. Wonder if Koch E1 is still a graveyard.

“We filmed the “Beautiful” video in The D last week, Look for it soon.”— Marshall B. Mathers III

Uggh, nice watch. According to Woooha, Rolex customized these time pieces for Kanye. The watches are projected to retail from $10,000 -$50,000.

“It looks hard, it looks really cool. It’s a new

take on a classic watch.”- Kanye West, Men Style 

Couldn’t agree more. ‘Ye finally knows what time it is.

LaFlare and S-N-Double O-P? On the same track? Damn, you Internets. 

{mp3}01 awesome{/mp3} 

NR

[youtube=http://www.youtube.com/watch?v=Tp9VROTLA7M]

 Mrs. Carter frolics on the set of Baywatch in her new clip. Swimsuit, optional.

HHNM

Jimmy flaunts his wealth alongside Plies on the remix to “Plenty Money.” In Algernod We Trust.

{mp3}01 jim jones ft plies – plenty money remix{/mp3} 

Karen Civil

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To celebrate the release of his new mixtape, The Warm Up,  Jermaine threw a party at Le Poisson Rouge here in NYC. Above, he performs the song that caught Jigga’s ear. “Grown Simba” after the jump.

Here’s the first leak off Wasalu’s forthcoming album, We Are Lasers. Sorry, but you’re going over my head Lu’. Dumb it down, nigga!

{mp3}lupe_fiasco_-_shining_down__ft._matthew_santos{/mp3} 

Props: NR via FSD

The Fab Four over the “D.O.A.” beat? Score another one for the Evil Genius. This Is An Invasion!

That Just Happened! 

Props: Shake