During SXSW, Yahoo announced their first international music festival with Hova and King Kendrick as headliners. Dubbed as Yahoo! On The Road, the 21-stop trek begins begins May 3 in New York. The tour continues in the states with J.Cole, Macklemore & Ryan Lewis and Justin Timberlake, Frank Ocean and Trey Songz

Snoop’s still on his stop the violence campaign.

Jay-Z is partnering with film director, Baz Luhrmann to executive produce and record music for the upcoming film, The Great Gatsby. According to Reuters, Jay will blend contemporary music with hip hop for its soundtrack. The film based off F. Scott Fitzgerald’s novel starring Leonardo DiCaprio hits theaters May 10. Says Jay: “As soon as I spoke with Baz and Leonardo, I knew this was the right project. The Great Gatsby is that classic American story of one`s introduction to extravagance, decadence and illusion. […]

For those of you who do, here’s the latest release from Ca$h Out featuring his fellow ATLien Rocko. hhnm

Let freedom ring. Now that Sosa completed his two months, he was released from the Illinois Youth Center yesterday and embraced by family and friends. The streets is watching—and the police.

BET held their SXSW Showcase with T.I. last night at Austin’s Brazos Hall and P surprised the audience during “What You Know”. Below, his fellow Grand Hustler Trae joins the fun while Kendrick assists T.I.P. for “Memories Back Then”, “Backseat Freestyle” and “Swimming Pools”. hhnm

Look out Beantown, there’s a new fighter in town. In support of his My Awesome Mixtape 4, Clinton brawls ’til he falls in his new video.

All the hoes be jockin’, but Trae and Problem kept ’em all rockin’ at yesterday’s Nice Kicks’ SXSW pool party with a live premiere of their new track. The fun didn’t stop there. Problem runs through “Like Whaat” below.

JT kept his week long Late Night with Jimmy Fallon appearances popping last night by performing his upcoming album’s fourth track. The 20/20 Experience Tuesday.

We live in such a cruel world. Lupe sends his condolences to the family and friends of 6-month old Jonylah Watkins, who died this week in a shooting in Chicago. Says Lupe: She lives as long as we do. She will live forever. God bless your soul and the family you left behind. We Love You. Not a song but a life. Be respectful. Please keep negative comments to yourself. #lovelifechitownforever