Move over Mufasa. While watching the throne, Snoop Lion spreads peace, love and nappiness in his new video. Directed by Andy Capper. Reincarnated premieres March 15. Bow down.

When it comes to business, Swizz is a monster. Yesterday, the mogul announced he will be partnering with Monster Cable Inc. as an investor and board member. Says chief executive, Noel Lee: “Swizz will advise us on our creative direction, product design and our marketing. We’ll be looking to him to tell us what’s next. He’s the real deal. He doesn’t get involved in something unless he believes in it.” Swizzy adds: “I analyzed and studied the company for a couple of years. […]

All White Everything.

Joey BadA$$, DZA and K.R.I.T. take to the subways of New York City in their new video. The title track is lifted from Ecko Unlimited’s upcoming tape, Underground Airplay. mtvbuzzworthy

On site at the burial ground, Kingpen Slim and Styles P bury their competition in their new video. Off of King’s Triple Beam Dreams, which can be downloaded here.

The Yardfather has another great story that’s never been told. So for this week, he brought it over to 106 for their weekly freestyle session. TGSNT 2 is available now.

Erick Sermon and Parrish Smith brought their business last night to TV One’s Unsung. In this episode, we follow the hip hop pioneers from their prime, feuds, and influence in today’s game. mwp

R. Les hit up Power 105 to promote his upcoming Black Mozart. He spoke on touring, the $1 million verdict, the NY Post cover, past relationship with Cassie, her current one with Diddy and more.

From across the nation, DJ Kay Slay rounds up the troops from his new single and puts their antics on the Tube for Rhyme Or Die‘s new visual. If you’re ’bout that life, check it out.

Dranks and weed are the necessities when crafting a track. Here’s the end result from the Flatbush Zombies inside their home studio. Better Off DEAD is coming soon.