Rozay is keeping his virals off GFID going strong. Currently in the caribbean islands of Anguilla, he began shooting the video for “Diced Pineapples”. More flicks from the brochure shoot below.

In celebration of New York Fashion Week, Lil’ Kim made a surprise performance last night at Opening Ceremony’s 10th anniversary party at Webster Hall. Here’s a portion of the evening’s set. rap-up

With Fashawn and Murs looking on, Brother Ali experiments his raps on Sway’s morning show. As always, instrumentals provided by DJ Wonder.

Before the Seattle Mariners took on the Los Angeles Angels, Macklemore (with Ryan Lewis), threw out the first pitch at Safeco Field. On another note, the tandem’s album The Heist arrives October 9th and the packaging is fuckin’ awesome.

Diddy’s viral series captures his oldest son Justin’s first college football game on Saturday. Although he’s red shirted, the UCLA Bruins beat Nebraska 36-30. Take that!

Jigga Man debuted a new verse last night while performing with Coldplay at the Paralympics in London. Instead of dropping the audio, he broke down his lyrics on Life + Times. Reading is fundamental. The thought behind the verse is, anyone with a disability, just wants a sense of normality – that’s why they’re competing in these games. That was the idea to make the verse as inclusive for as many people, and to make it as normal as possible. […]

Sometimes, half an hour isn’t long enough for Charlamagne Tha God and Lil Duval’s commentary on MTV2’s Guy Code. Enter Hood State Of The Union, where the co-hosts will give their thoughts on music, sports and entertainment. Check out the first episode where they discuss the Yeezy 2’s vs. Air Jordans. MJ all day!

After making its debut at Sundance Festival, Uncle Lonnie’s next flick, LUV is set to hit theaters on November 9 and here’s the official trailer. Peep a scene from the film here. An orphaned 11-year-old boy is forced to face the unpleasant truth about his beloved uncle during one harrowing day in the streets of Baltimore. hhnm

While out in L.A. for his first VMAs, A$AP tells Bootleg Kev that he isn’t pleased with the outcome of A$AP Mob’s mixtape. He also spoke on working with Rihanna and more. Sidebar: A$AP x Alexander Wang Ad

There’s a war going on outside. And while in Iraq, Xzibit crosses behind enemy lines in the video for his album’s title track. Napalm in stores October 9.