It certainly isn’t. And to celebrate #AshWednesday, Ash picks up the soul and drops off a free tune for his fans across the globe.

It’s no lie, 2 Chainz is on the road to more. During last night’s listening session at Tree Sound Studios in the A, he recieved his gold plaque for “No Lie“. Congrats! Based On A T.R.U. Story next Tuesday. kore UPDATE: Official 3 Little Digs Recap.

The VMAs are a month away, and this year’s host Kevin Hart, pitches Ye and his perfect bitch, Kim K names for their trio. KKK? That’s rich. Ha! Mr. West is nominated for two awards including Best Hip-Hop video (Mercy). It all goes down Thursday, September 6 at the Staples Center in LA where Drake and Rihanna both lead the pack of nominees.

Rozay has more than enough reason to celebrate. And before the celebration in his hometown, he began the festivities last week in the Big Apple.

As the strum of their guitars provide the soundtrack, connect these dots and you will find Bobby Ray’s brand new music video featuring 3 Stacks.

Action Jackson arrives on the red carpet of the Grauman Chinese Theatre for yesterday’s screening of his film. Freelancers, which also stars Robert De Niro and Forrest Whitaker hits DVD August 21.

Manhattan’s Santos House Party welcomed Nipsey Hussle and the Lower End Professionals last night for a free performance. Luckily for those absent, EMETakeover caught all the action.

No 2 Chainz just yet, but Juicy J and Tunechi began filming the video for their remix and a few flicks have surfaced on the Net. Hopefully the video is as good as the audio.

As part of 2-Cent‘s lecture series at Xavier University, Lupe explains to Mannie the background of his name, industry politics, the state of Hip-Hop and the direction he plans to take with the album after Food & Liquor 2, tentatively titled, The Cooler. lupEND

Gucci dialed into DJ Whoo Kid’s show over the weekend. He spoke on the origins of his name, relationship with Future, working with Tony Yayo, Snoop’s reincarnation and his next projects including his album and role in the upcoming film, Spring Breakers.