Santigold is also partaking in the SXSW festivities and brought her new single live to the Fader Fort showcase earlier today. Master of My Make-Believe drops May 1.

[vodpod id=Video.16225096&w=540&h=350&fv=] Unsung ended their season earlier this week chronicling the career of legendary Hip-Hop group Whodini and their influence in the culture. The documentary features commentary from UTFO, Jermaine Dupri and Chuck D. soulhead Previously: Full Force

As Ali, Quez and Strap prep their debut album this summer, the trio reaches into their duffle bag and randomly pulls out their interpretation of Ms. Badu’s groovy tune. Some things should be left alone, guys. sermon

A perfect man and woman may be hard to find. But for Jermaine and Missy’s new video, they prove relationships can last even with their flaws. Directed by Colin Tilley. Cole World in stores now. Aye!

Earlier this evening, 2 Chainz brought the T.R.U.-ness to the Fader Fort stage in Austin. Above Dos runs through his radio rotator for the SXSW audience.

MMG ain’t done jacking beats just yet. Today, DJ Scream releases their new remix over Future’s popular track, “Same Damn Time”. Self Made Vol. 2, coming soon.

[vodpod id=Video.16224151&w=540&h=350&fv=loc%3D%252F%26amp%3Bautoplay%3Dfalse%26amp%3Bvid%3D21106099%26amp%3Bhasticket%3Dfalse] Today at the Austin Convention Center, YN participated in a panel alongside Karen Civil, Devi Dev, Nicholas Alder and Justin Siegal to discuss the importance of social media in Hip-Hop. Do the knowledge. Props to Cashmere.

This is no surprise. But today, it was officially announced, Rick Ross has inked a partnership deal with Reebok, joining the likes of Swizz Beatz, Tyga and more. Congrats on another Bawse move.

The video has been shot, but now David Banner and K.R.I.T. flips the Jodeci ballad and finally unleashes its audio. Banner’s Sex, Drugs & Video Games drops May 22 and is seeking donations for a good cause. “This movement is to start controlling our own music, movies and content…PERIOD! As David Banner states “We are not simply characters in a video game being controlled by the invisible hand. Once this donation goal is met, I’m going to shoot a movie that […]

If you haven’t caught any of the crew’s welcome to: OUR HOUSE tour, here’s a recap of their first shows in TX and Budden discussing their new single, “Hammer Dance“. Catch ’em live this Friday at SXSW’s Shady Showcase.