Giving up is never an option. And for Big K.R.I.T.’s new video, directed by Va$htie, he offers words of encouragement. Do remember to, download 4Eva N A Day here.

It’s about to go down. Tonight, it was announced that 50 Cent will headline the Shady 2.0 SXSW Showcase and perform his classic debut, Get Rich Or Die Trying in its entirety. Slaughterhouse will also be in tow. The Next Phase showcase, presented by RapRadar, will also feature Big K.R.I.T., Schoolboy Q, Action Bronson, Don Trip, S.T.S. and The Foodchain. It all goes down Friday, March 16th at the Austin Music Hall. More info here.

Ace Hood is apparently all tied up. Luckily for us, he still manages to loosen up with his new video. Must have been a chain reaction. Starvation drops March 30.

While most of us were asleep, Frank Ocean kept his fans in his thoughts and released this ballad on his tumblr before taking it down. What a tease. No telling where this will live, but this sounds soothing. os UPDATE: Newer version for the radio. Same Frankie.

Cons is still pretty slick with his rhymes. During his recent visit to DJ Green Lantern’s Invasion Radio, he displayed his witty lines over Drake’s overly used instrumental.

Still waiting on the video? Yea, we are too. But before it arrives, SkeeTV shares footage of the making of Game and Kendrick Lamar’s upcoming visual. Directed by Matt Alonzo. UPDATE: More behind the scenes [vodpod id=Video.16214470&w=540&h=350&fv=]

We’ve only been hearing good things about Wiz Khalifa’s upcoming mixtape. And tonight, he used his Instagram account to release the artwork for the project. Taylor Allderdice, drops next Tuesday.

[vodpod id=Video.16193051&w=540&h=350&fv=] The city never sleeps. Neither does Jomo. For one of the notable tracks off his Vampire Life mixtape, Capo walks the concrete jungles of Harlem for his latest clip. Directed by DD172.

The daughter of the late B.I.G. appeared on Hot 97’s morning show alongside her mother Jan. Now at 18 years old, the Penn State student discussed her father, working, and relationships with Faith and Lil Kim.

Do what I got to do to get by. Ty Kidd Previously: For The Players