Mr. West joins the likes of Aziz Ansari, Serena Williams and others for Nike’s new commercial promoting Kobe Bryant’s new clothing line. You can view individual takes here. hhnm via rd

DJ Quik is in the muthafuckin’ house. Unfortunately, only a few took notice with his latest CD, The Book Of David. Quik stayed true to the Left Coast and repped for the hometown on “So Compton”. He kept the party popping with (“Nobody” and “Boogie Till You Conk”) and then aired out personal grievances (“Ghetto Rendezvous”, “Killer Dope”). Needless to say, The Book Of David should’ve been a bestseller.

FOOD AND LIQUOR 2 COMING SOON….LUPE AND PHARRELL ALBUM COMING SOON… CRS never panned out, but the show must go on. Earlier today Lupe announced on his website that he and Pharrell are working on a joint project. No title or date, but let’s see if this sticks.

MGK turns the tables and lets his fans star in his new video. In the YouTube description he says: Thank you to all of the fans that submitted their videos to be a part of “The Return” video. You are the reason I make music…You Saved My Life!!!!

Produced by A-One and Yung Ced, Buck connects with Juicy J on something uh, brand new. Off Young Buck’s upcoming project, Live Loyal Die Rich dropping on the 24th. 57thave

Coming off the heels of 2010’s terrific blend, Kush & Orange Juice, a lot was riding on Wiz Khalifa’s major label debut, Rolling Papers. Although the disc spawned a few chart toppers (“Black & Yellow,” “Roll Up”), Wiz abandoned his signature haze for commercial pastures (“Cameras). All isn’t lost though. He shows signs of life on “Star Of The Show” and “On My Level”, but overall, the album is hit or miss. The Taylor Gang shall rise again.

During a stop at the border patrol checkpoint in Sierra Blanca, canines detected a prescription bottle of blunts on Snoop’s tour bus. Although Snoop has a prescription in California, he was given a citation for the half-ounce of weed and released. If convicted, the rapper could face 180 days in the slammer. tmz

They say patience is a virtue and I don’t know anyone who has more than Saigon who waited four years to release his debut album the way he intended. Sorry Atlantic, this is uncompromising boom bap rap with a message. Anchored by the amazing production of Just Blaze, GSNT is a conceptual album that is better served in one complete listen. Still there are plenty of standouts like the one-two punch of “Enemies” and “Friends”, the Marsha Ambrosius-aided “It’s Alright” […]

“You was made in Paris and mama woke up the next day and shot her album package/ Last time the miscarriage was so tragic/ We was afraid you disappeared but nah baby, you magic.” The Empire State Building lit the sky blue over the weekend in honor of the Giants win and coincidentally, Jay-Z and Beyonce’s daughter. For the last nine months, Hov’s been tight-lipped about the pregnancy, but bears it all over Pharrell’s production. At the 3:20 mark, Hov […]

This arrived on the day Watch The Throne dropped and needless to say it made way less impact than Jay and ‘Ye. On paper, this should’ve worked. Gucci, fresh off his latest stint in the pokey, pairing up with his protege. But nah shortie this lacked pomp and and deserved to flop. Fresh off Flockaveli and murderous mixtape material, I expected more from Waka, who surprisingly coasts here as La Flare’s Robin. Ah well, his upcoming Triple F will probably […]