[vodpod id=Video.14958784&w=540&h=350&fv=] The Throne opened their doors yesterday afternoon with a pop-up shop in the SoHo section of Manhattan. Inside, fans could purchase Watch The Throne and get a glimpse of the Thronemobile from the “Otis” video. Later in the evening, Jay, Memphis Bleek, Just Blaze, and Swizz Beatz made appearances at the store. Check out pics courtesy of the lifefiles.

Now that Shawty Lo and Kidd Kidd are onboard with the Unit, they join Curtis in front of the camera for Yayo’s new video. Big up to all their haters.

[vodpod id=Video.14956471&w=540&h=350&fv=%26rel%3D0%26border%3D0%26] While performing at Tivoli Copenhagen, Denmark on Thursday, Kanye took a moment to do a quick freestyle with the Auto-Tune turned all the way up. Don’t forget, Watch The Throne in stores now.

Just less than 24 hours after Weezy’s new single featuring Drizzy dropped, DJ Scream gives us what appears to be the original version featuring Rozay. Tha Carter IV drops August 29.

Don’t ask us who the other people are on stage, but the guy in the fatigue bucket and white T is Nasir as he recites “Nasty” and “Made You Look” during his and Damian Marley’s show at SummerStage yesterday in Central Park. hhnm

If you don’t know by now, Nyce Da Future is having it his way around the town and scoops up Prodigy and Trae for his latest track. Who run it? nr

[vodpod id=Video.14928186&w=540&h=350&fv=%26rel%3D0%26border%3D0%26] Vado is always on the move, and now he’s shooting a video for his latest track. Up top is some behind the scenes footage from the set court. His debut album is coming soon.

Although 40 Water’s Revenue Retrievin Overtime & Graveyard Shift has been out for quite sometime, he doesn’t look back when it comes to shooting videos. Here’s his latest featuring some nice, uh “rears”.

[vodpod id=Video.14917400&w=540&h=350&fv=] Following his in-store signing at Best Buy, Ace and DJ Khaled took the party to Club Mansion for the album release celebration and here’s a recap of the evening by EA. Do remember, Blood, Sweat, & Tears in stores now.

안녕하세요 That is hello in case you ain’t know. As Bobby Ray continues his Asia takeover, the Motion Family shares some footage from his recent stop in Seoul, Korea. Previously: Pt. 1 l Pt. 2 l Pt. 3