Cube, his sons Doughboy and OMG and homie WC get their pimpin’ on during the making of Ice’s next video. VIBE was present to capture what went down at the shoot. Do the pimp walk after the jump for more flicks.

During last weekend’s AXE Lounge over in Southampton, New York, Rev Run was spotted on the red carpet and he gives Young Money’s first lady her props. Afterwards, he hints at a possible collaboration with pop sensation Justin Bieber and his son Diggy Simmons. We believe it. Father knows best. rapup

The day just picked up with a new visual from Gangsta Gibbs. This is the powerful collabo off STR8 Killa. I just know you got a copy by now. Don’t fuck around! It’s great for the car ride. Previously: Behind The Scenes

After a lot of nasty back and forth Twitter tough talk, it appears cooler heads have prevailed. Clue claims tonight on Power 105 at 8 pm the two dudes will officially make amends. Now, isn’t that special? Let’s hope SB doesn’t have a real coke problem as sources have told Miss Info. Stay tuned. UPDATE: It went down as promised with a brief interview. Props to All Hip Hop. Audio soon come. “I thought that he was taking shots at […]

Spread love, it’s the Brooklyn way and hey, that’s just what Maino does with his latest viral presentation. The Art of War mixtape is coming soon. Ask him about it. wshh

Is Brooklyn in the house? Without a doubt. They were in Williamsburg yesterday evening for John Legend and The Roots’ free American Airlines show. Above Johnny and the band run through the “Green Light” and then he slows it down with “Ordinary People” after the jump. titd

The NY Post reports that a Rikers prison captain, Latanya Brown, is being investigated for giving Dwayne preferential treatment. Brown is accused of enabling the rapper to remain in his cell and spending extra time with him while other inmates are in the recreation yard. Interestingly, this situation reminded me of reading about FL online poker, where getting special treatment or finding the best sites can make a significant difference in the overall experience. Back in April, a prison guard […]

B.o.B.’s manager B Rich spilled the beans via Twitter last week that 50 Cent wanted to collaborate with his golden goose. He also revealed that Bobby Ray and Drake have something brewing four months from now.  It’s going to be a hot winter. heads up: hhnm

Wise words from Uncle Bun. In an interview with KeepItTrill, Bun says his partner’s final album, The Naked Soul Of Sweet Jones is all straight Pimp C and guarantees it will be the album of the year. Sweet! Guess we’ll have to wait until Oct. 5th and see. ozone Previously: “Since The 90’s” l “What Up”

Bobby Ray hit up Chelsea’s place to dicuss his five VMA nods, his chart topper “Airplanes”, Twitter, opening up for Jay and Em, and T.I.’s recent arrest. Shots at little Tiny? Ha! yardie Sidebar: Ne-Yo