Kanye West Partners With Roc Nation

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Strictly Business.

Kanye West and Jay Z are back at it. But instead of watching the throne, Ye’s DONDA has partnered with Hov’s Roc Nation to manage his musical think tank.

According to a press release, Roc Nation will oversee all of DONDA’s recordings, branding, and touringĀ initiatives.

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  • Uptown Marty

    we never seen this coming lol

  • sincereakilleez

    Nice, keep it in the family

  • titus tucker

    Now this is actually interesting..

  • Truth

    best news ever. DONDA can finally get some mainstream buzz

    • marty mcfly

      Mainstream buzz? Kanye West has been mainstream for more then ten years now. The brand DONDA is connected to Kanye West cause thats his mothers name. There is nothing that can be more mainstream then a brand founded by Kanye West. The artists are Big Sean, 2 Chainz, Pusha T, Kid Cudi and John Legend (Good Music). I mean how much more mainstream would you like DONDA to be? You acting like DONDA is Rhymesayers or something.

      • Trillionare

        Good Music is Good Music Donda is Donda 2 completly different companies bro… Good Music is his entertainment record label, Donda is his marketing company. Donda signed to Roc Nation not Good Music. Donda has been under the radar for years but this will get them some mainstream buzz

  • Michael Ibbett

    I always see, hear dONDA, but don’t know what it actually is, I thought it was a charity in his moms name or some shit

    • Ghost Of Len Bias

      The most we knew was that it was a design firm, i.e. they did album art and videos

      • Michael Ibbett

        Aah, thanks to both

    • MannyThoughts

      They need official branding or something because last I saw, people were giving out a Gmail address or something. I still don’t know if it really exists or not.

    • It’s Just Music

      Donda is just a company Kanye West made which does everything.

      When he debuted New Slaves on projection buildings around the world tweeted that his purpose for Donda was to get the best thinkers and creative people in the world from every field and industry to shape the future.

      He says he wants musicians. producers, painters, graphic designers, fashion designers, to teachers, doctors, lawyers ETC.

      He also shared his ideas on how he would like to change the failing school system in America which actually made 100% sense.

      Hate it or love it. Kanye always has a master plan and the passion to do so.

      Hopefully DONDA can get bigger than what it is and actually help the people in meaningful ways.

      • Michael Ibbett

        Oh OK, so its literally a think tank

        • It’s Just Music

          yeah that’s the term lol

        • bigfoot2011

          Nigga wrote a paragraph in search of the word “Think Tank”

  • yeah

    The Roc is still alive a decade down the line

  • bodiddly

    Mi Casa Su Casa, that’s our Cosa Nostra! Ah!

  • Young Fry King

    but… what IS Donda? I get the touring and branding stuff.. Other artists could probably use the upgrade. Music though? Like Been Trill?

  • brza

    isn’t DONDA Kanye’s clothing line named after his mother

  • s

    just shows kanye aint a boss.smh

  • Dope

    What does DONDA really do? If it wasn’t Kanye’s organization we’d never hear about it. He praised it so much, but there are really no results or it’s simply working behind the scenes.

  • The Incredible Creation
  • Sina Mailer Daemon Djavadkhani

    I think this is to try maintain some standards in the little details that there might be struggle in ….

  • rashad brandon

    Roc la familia good to see them still being a family

  • Sean Power

    good move for kanye he focus more on his art and make someone who know how handle business world closed these deals for him
    this may cut back on rants out of frustration

  • RealDealĀ©Hill

    T u r n t .